You're building something worth talking about. I write the LinkedIn posts, articles, and media angles that make sure people actually hear about it — on a schedule, in your voice, with zero meetings.
You could. Paste a prompt, get something back, spend the next 20 minutes fixing the parts that sound nothing like you, wonder if it's actually good, post it anyway, cringe slightly. Repeat monthly.
Or hand it off to someone in-house — whose time, if we're being honest, is probably better spent elsewhere.
I've spent my career sharpening and fine-tuning messaging for executives and brands — knowing which details to lead with, which stories land, and how to make a post feel human without trying too hard. That's not something you prompt your way to in five minutes.
What I give you is a polished draft you can read once, nod at, and send. Copy, paste, and keep moving.
Taking on two new clients this quarter. If you're a founder or exec with a story worth telling — and a calendar that won't let you tell it — let's talk.
Before I write a single word for you, I need to understand your voice, your opinions, your audience, and your goals. The more you give me here, the better the work will be — and the less back-and-forth you'll need to do later.
There are no wrong answers. Write like you're talking to a colleague, not filling out a form. Bullet points are fine. Stream of consciousness is fine. Just be honest.
In two or three sentences, what does your company do — and who is it for? Don't use your website copy. Say it like you'd explain it at dinner.
Why I ask: Website copy is written for search engines and investors. I need to hear how you actually describe it.
What stage is the company at right now, and what's the most important thing you're trying to accomplish in the next 6–12 months?
Why I ask: Content should serve where you actually are, not where you were a year ago.
Who are the three types of people you most want to reach with your content? (e.g. potential customers, investors, prospective hires, partners, press)
Why I ask: The same story lands differently depending on who's reading it. Knowing this shapes every editorial decision.
What do you want those people to think, feel, or do after reading something you've published?
Why I ask: Content without a goal is just words. This helps me write toward an outcome, not just an impression.
Describe your communication style in your own words. Are you direct? Warm? Data-driven? Skeptical of hype? Don't overthink it — what adjectives would your team use?
Why I ask: This is the starting point for your voice. I'll refine it over time, but your self-perception matters.
Paste two or three pieces of writing you've done that you actually liked — emails, Slack messages, old posts, anything. Or describe a time you said something and thought "that landed exactly right."
Why I ask: Examples tell me more about your voice than any description. Even a casual email can reveal a lot.
Is there a founder, executive, or writer whose public voice you admire — even if you'd never want to sound exactly like them? What do you like about how they communicate?
Why I ask: Taste is useful. I'm not going to copy anyone, but knowing what resonates with you helps me calibrate.
What are three things you never want your content to sound like? (e.g. corporate, preachy, salesy, jargon-heavy, overly humble, performatively casual)
Why I ask: Knowing the guardrails is as important as knowing the goal.
What are two or three things you believe about your industry that most people in it would push back on or find uncomfortable?
Why I ask: Contrarian takes — when grounded in real experience — make the most memorable content. I need to know where you actually stand.
What's a trend, narrative, or piece of conventional wisdom in your space that you think is overrated, misunderstood, or just flat-out wrong?
Why I ask: This is often the richest seam for long-form content. Strong opinions, held loosely.
What's the most important lesson you've learned as a founder that you wish someone had told you earlier?
Why I ask: Earned perspective is one of the most engaging things you can publish. This is a well I'll return to.
What topics do you have so many opinions on that you could talk about them for an hour without stopping? (Doesn't have to be directly related to your business.)
Why I ask: The best content comes from genuine obsession, not forced relevance. If you care about something, it shows.
What platforms matter most to you right now — LinkedIn, a newsletter, a company blog, Medium, something else? How often do you want to be publishing?
Why I ask: I'll build the editorial calendar around your actual goals, not a generic posting schedule.
Are there any topics, stories, or details that are off-limits — things you'd never want published under your name, even if they'd make great content?
Why I ask: Better to know this upfront than to write something that makes you uncomfortable later.
How do you prefer to give feedback on drafts? (e.g. comments in a doc, a quick voice note, tracked changes, a note in Slack) And how quickly can you usually turn around a review?
Why I ask: The revision process works best when it fits how you actually work, not how I work.
Is there anything else about you, your company, or this engagement that you think I should know before we start?
Why I ask: This is the catch-all. Sometimes the most useful thing a client tells me ends up here.
Once you submit, I'll review everything carefully before we begin. I may follow up with a clarifying question or two.